Improving Quality & Competitiveness of Jersey Tomatoes

This month in the Sustaining Farming on the Urban Fringe Briefing:

The Jersey Jems trademark, 
prepared by Peter Nitzsche, offers farmers a 
Jersey marketing identity for better grape tomatoes.

Today’s market for shipped market tomatoes doesn’t allow us to simply go back to growing the varieties of the 1930’s. Our breeding program, variety evaluations, and conducting consumer tastings are the path to redesigning a Jersey Tomato to meet the needs of today’s markets and consumer expectations. These projects, together with our work evaluating heirloom tomatoes, connecting with consumers at the Great Tomato Tasting, and identifying superior post-WWII hybrids, contribute to sustaining New Jersey’s signature tomato crop.